Pursuing health and happiness through food and drink has been a part of my life since my first memories of my mom making us homemade pear popsicles. So when I sold my last business, I knew what was going to be next.

I wanted to create a supplement that could be taken regularly to help people be well and feel good, because when I feel good, I’m free to have more fun and live a great story. It’s something I aspire to daily, and it’s something I want for my friends, my family and society at large.

Since no one feels best when they are stressed, anxious, or tired (or all three) I started there. But instead of a quick fix, I wanted to create something that could be taken daily to help get us off the hamster wheel.

It was time to get to work.

We started with adaptogens, which are known as nature’s antidote to stress. They help keep our cortisol levels (our response to stress) in the optimal range, which means less strain on the body from fighting stress, which means a lot of good things like better sleep quality at night, and more natural energy reserves during the day. For me, less stress also means a better mood.

Next, we added nootropics to support focus and concentration, energy, and a calm mood. Theacrine, which is found in green tea, leads the way with all the benefits of caffeine without any of the side effects like jitters, crash, sleep interruption and altered blood pressure.